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Campaign Branding

A Guide and Checklist for Building a Campaign Brand: It’s Not Just a Logo

An often overlooked and undercooked component of a campaign is its branding. In this month’s blog post, Carter’s Managing Director Beverly Brooks Thompson, Ph.D., CFRE, and Marketing & Communications Director Becky Brandt offer a step-by-step guide that you can use to create the most effective campaign brand possible and help you determine if you even need a campaign brand. Plus, we’ve included Carter’s downloadable campaign brand vehicle checklist to make sure you’re spreading your message as far and wide as possible!

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The Top 15 Campaign Calamities: How to Avoid Them and Ensure Your Major Campaign is Positioned for Success

The Top 15 Campaign Calamities: How to Avoid Them and Ensure Your Major Campaign is Positioned for Success

Embarking on a major campaign can be intimidating. It is a huge, often multi-year endeavor, and you have just one chance to execute it properly. But there are tried and true methods to perfecting campaigns, and if your organization has not started a capital or endowment campaign recently, now is the time to seriously consider it. The campaign marketplace is ripe due to today’s philanthropic trends.

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The Best Advice for Development is Mother’s Best Advice

In my career as a fundraising and development professional and consultant, and as a mother myself, I have found so often that a mother’s best advice is development’s best advice. As moms, we have a little saying for everything to help our children remember the important life lessons we teach them, and many of these sayings work perfectly for adult development professionals looking for counsel or answers.

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When are impact reports impactful?

Recently I have been reflecting and refreshing my perspective on Penelope Burk’s ongoing research dedicated to evidence-based approaches to donor retention and raising more money to support missions of nonprofit organizations throughout the world.

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Fundraising Before, During, and After Disaster

As we face the most active hurricane season in recent history, I’ve come to learn that as leaders, being proactive is our best way to contribute. Make no mistake, I am not a disaster management specialist. I am, unfortunately, a disaster fundraising expert.

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